services
This topic currently groups 2 published articles across 2 issues.
Innovative activity in chosen branches of the tertiary sector in the Czech Republic
Eliska Jiraskova
Volume 03 Issue 1 · 06 May 2015
The aim of this paper is to provide a brief overview on innovation in services and their approach to the protection of intellectual property. The submitted article summarizes preparing part of a starting project mostly…
The changing trend in marketing of financial services: an empirical study on bank performance in Nigeria
Abiodun Eniola Alao • George Oludare Diyaolu • Afolabi Moruf Afuape
Volume 02 Issue 2 · 09 Sep 2014
The long years of marketing practices in the Nigerian banking industry has recorded low level standards relative to global standard practice. The effect on the overall industry performance measurable basically in terms…