Marketing
This topic currently groups 3 published articles across 3 issues.
Interface between marketing, policy and development in emerging economies. An exploratory study and evaluation
Rodney Oudan
Volume 05 Issue 3 · 28 Nov 2017
This paper explores the role of marketing, policy, and development for emerging economies moving toward a market-driven economic environment. A historical review provides a foundation, then deductive analyses from theor…
The changing trend in marketing of financial services: an empirical study on bank performance in Nigeria
Abiodun Eniola Alao • George Oludare Diyaolu • Afolabi Moruf Afuape
Volume 02 Issue 2 · 09 Sep 2014
The long years of marketing practices in the Nigerian banking industry has recorded low level standards relative to global standard practice. The effect on the overall industry performance measurable basically in terms…
The impact of the global financial crisis on marketing financial services by Kuwaiti Islamic and Conventional Banks analytical study
Ahlam I. Al-Ethawi • Abdul Sattar Al-Azzawi • Esraa Ali Abdullah Mohammed Ali Al-Hajeri
Volume 02 Issue 1 · 01 Apr 2014
The aim of this research is to assess the level of involvement of NBK & KFH banks in marketing activities. an attempt will also be made to analyze the recent developments in the marketing activities of the banks. Cr…