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Customer Philosophy
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The changing trend in marketing of financial services: an empirical study on bank performance in Nigeria
Abiodun Eniola Alao • George Oludare Diyaolu • Afolabi Moruf Afuape
Volume 02 Issue 2 · 09 Sep 2014
The long years of marketing practices in the Nigerian banking industry has recorded low level standards relative to global standard practice. The effect on the overall industry performance measurable basically in terms…