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multiple endorsement
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Topic Article
A theoretical reflection of celebrity endorsement in Nigeria
Milford I Udo • Nwulu, Chinyere Stella
Volume 03 Issue 2 · 03 Sep 2015
The use of celebrities such as movie stars, sports heroes, entertainers, music experts and all the likes as endorsers by marketers in promoting brand awareness, recognition, and preferences, has become the order of the…