SME, Sustainability, Drivers, Barriers, Green Business, Implementation

Presently the conducted studies on how SMEs should integrate sustainability align with their core business principle is limited. Most of the discussion on this field is emphasized to address issues for larger organizations and very limited effort on small firms. The drivers and barriers of approaching sustainability practices in SMEs are different from those in large organizations since SMEs lack technical specialist, experience and money required to make such strategy. Since SMEs play a significant role in nation’s economic growth, it is essential to study and find their drivers and barriers toward sustainability business practices constitutes main motivation of this paper. This is a primary finding that aims to understand the SME motivation and barriers that are facing in implementing green sustainable business practices to offer insight look to small firms to find key factors that influence adoption of sustainability business approach within their management practices.